Encompassing everything about the art of creating
visual identities, this is the only book that takes a
step inside the real world of logo design.

Smashing Logo Design: The Art of Creating Visual Identities

by Gareth Hardy
ISBN: 978-1-1199-9332-2
Paperback
304 pages
Release Date: June 2011

This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build a remarkable logo. No matter your level of experience, Smashing Logo Design covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating visual identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design. Not only will you hone your logo designs skills you will also delve deep into the minds of some of the best logo designers currently working today.

Inside you'll find:

  • Details the process of creating a memorable and unique logo, from finding inspiration to executing the final artwork
  • Looks at what makes a logo successful, choosing the right typeface, the theory of colour, how to prepare for print, and more
  • Zeroes in on the research, concepts, and techniques that go into designing an amazing logo
  • Includes more than 400 never-before-published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work
  • Appeals to a wide range of readers, from aspiring designer to experienced professional, to anyone with an interest in the iconic image that we call... the logo